“Just-in-Time Marketing” and Precious

Feb 04, 2010
Years back, when I was on the marketing faculty at Georgetown University, an undergraduate student who had performed pretty poorly on a test ..

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Jim commented on 16-Feb-2010 11:03 PM
Marlene - Just wanted to add, I did see a shift in the Marketing develop with the recent hit Paranormal Activity as well. Early on, there was a viral advertising campaign that focused only on the fear driven images of the wife at home, scared, without any Marketing text. Once you clicked through the online ad, you were then exposed to the fact it was a film. Later in the release window, we really started seeing a full blown ad campaign. Paranormal Activity went on to achieve great financial success. Just wanted to highlight that Marketing strategy on that release as well.
Jessica Hill commented on 23-Feb-2010 07:40 PM
I've been working a bit in social media and that's the great thing about the new world order in marketing. You can absolutely make on the fly changes in your approach. The best part, you can actually listen directly to your audience and have them tell you what to do. "Social listening," or "buzz monitoring" ends up being as important as putting a message out into the market.

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Transcoding's uncomfortable questions

Feb 03, 2010
I’ve been having fun lately watching current discussions about media and how it will make its way to customers as all content goe ..

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Overcoming obstacles and obtaining your goals

Jan 29, 2010
Last week we addressed aligning goals with your heart and mind to help clarify your goals for 2010. You can read last week's post he ..

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One month in: checking in on my New Year’s resolutions

Jan 28, 2010
It’s rare that I actually make New Year’s resolutions at all, but this year I actually made some and even wrote them down. A page ..

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Anonymous commented on 01-May-2010 03:54 PM
I remember your big belly in elementary school. Wow you still have it.
Anonymous commented on 01-May-2010 03:55 PM
I remember your big belly in elementary school. Wow you still have it.

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The iPhone is a game-changer

Jan 27, 2010
For the longest time I was puzzled by how many people I know who carry both an iPhone and a plain-old regular mobile phone. As I’ ..

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iWantIt

Jan 25, 2010
Whatever it's called — the iTablet or the iSlate or the iGottaHaveIt — Apple's upcoming tablet PC promises to revolutionize how we commu ..

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Stuart McFaul commented on 03-Apr-2010 10:10 PM
Great article on iPad's promise for interactive music: http://www.wired.com/epicenter/2010/04/ipad-interactive-music/

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