Digital Media & Distribution Series
16 Jan 2012 until 22 Feb 2012Ongoing Series
Learn how new technologies work, how to develop a digital strategy, and how to leverage new distribution platforms.
Really Useful Information, Inc. offers this interactive, online series to help you create and deploy a successful digital strategy. Topics include:
- Monetizing digital media & technology.
- Using streaming media effectively.
- Determining which distribution platforms work best, & why.
- Creating social media marketing campaigns.
The program provides applicable knowledge you can use immediately to gain a competitive advantage.
ENROLLMENT IS NOW OPEN
SESSIONS BEGIN JANUARY 16, 2012
ENROLLMENT CLOSES AT MIDNIGHT [PT] ON JANUARY 17, 2012
Purchased sessions in this series will be available to watch through February 22, 2012 (if enrolled by 1/16/12).
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Session 1: Purchase and Subscription Based Business Models Mary Coller Albert
Description: This session covers both purchase and subscription based business models and will show you what you need to know about distributing film and TV digitally. You will gain an understanding of how it works and how to execute your distribution plan.
Topics include:
- Streaming and downloading (and what all those weird acronyms mean).
- How the money flows for each distribution model.
- The pros and cons of every digital distribution platform out there and which ones work best for film and TV.
- How to deliver over multiple distribution platforms.
- Issues with protecting content.
- Viewership habits and spending.
Subject Matter Expert: Mary Coller Albert Ms. Albert is a seasoned Internet marketing and media executive with over 15 years’ experience in the entertainment industry. Senior strategic advisor on digital distribution and marketing. Clients include Ascent Media’s GMX, Sony Media Software Services, Playstation Network. She also has held engagements as Senior Vice President at Sony Pictures Digital; Senior Vice President and General Manager of SoapCity and SoapCity Download.
Session 2: Introduction to Social Media for Broadcasters Tim Napoleon
Description: Learn from a digital media guru how to successfully use social media to generate audience and increase revenues in this one-hour session.
This session gives you an overview of the broadcast social media market. You will gain an understanding of the major social media players Facebook, Twitter and Foursquare.
See how consumers in the broadcast space are using Social Networking services.
Learn tactics and platform features that have been used by broadcasters successfully.
Subject Matter Expert: Tim Napoleon Tim Napoleon is President and founder of All Digital, and former Chief Strategist of Media and Entertainment for Akamai Technologies.
